Analysis of the current situation of frozen food industry in China

Clothing, food, housing and transportation, these four major areas no matter when and where is the vast majority of the withering have market demand. Since the reform and opening up, China's residents income level has risen sharply, especially into the Internet era, the pace of life is also faster and faster, people's consumption habits have changed, in which the food category frozen food demand began to surge.

Frozen food, refers to the rapid low-temperature way to process out of the food, preserving the water in the food nutrition will not be lost, while the microbes basically will not reproduce, to ensure food safety, but also easy to keep for a long time.

Frozen food industry originated in the United States, after the introduction of Europe and Asia has been the rapid development, and now has entered a mature period of development. Frozen food in China relatively speaking, the start is a little later, but its development speed is much faster than other food industries.

Since entering the 1990s, with the frozen food enterprises springing up, more and more capital investment, as well as the introduction of foreign advanced equipment and technology, China's frozen food processing technology has made great progress, and its coverage from the monotonous meat, the development of fruits, vegetables and seasoning products.

Nowadays, the frozen food industry has become one of the competitive fields in the food industry.

According to the "China Frozen Food Industry Production and Sales Demand and Investment Forecast Analysis Report" released by the Prospective Industry Research Institute, the industry has ushered in a period of rapid development since 2005, and the sales revenue of the frozen food industry has grown from 4.566 billion yuan to 77.898 billion yuan from 2004 to 2015, with a compound annual growth rate of 29.41%.

It can be seen that quick-frozen food has a huge market space, but it should be noted that since 2014, the domestic macroeconomic slowdown generated by the inhibition of consumption on the development of the quick-frozen food industry has a certain adverse impact.

Nowadays, along with the development of the national economy, the improvement of the per capita income level and the acceleration of urbanization, the consumer demand for frozen food is also showing a strong growth trend.

At the same time, the development of logistics and cold storage industry chain is gradually improved also let frozen food usher in a new opportunity for development. And the Internet + stimulation, the traditional frozen food also began to diversify the development of the future is expected to usher in 25 ~ 30 years of "golden development period".

For enterprises, we also need to pay attention to this transformation and upgrading trend of change, we must seize the concept of consumer demand. Now consumers for frozen food health requirements have become more and more important, the future of frozen food with healthy quality will be more favored by consumers.